Blast from the Past

Mills & Boon moves into greetings cards
According to the Bookseller, Mills & Boon, the romance publisher, has teamed up with greetings card producer The Greetings Factory to create a range of cards which will launch in February.

‘The move is part of a range of non-book product and retro-style publishing lined up to celebrate its centenary …year.
The cards use backlist titles from the 1920s onwards and feature quotes—possibly including “Lipstick and Lies: Barry dreamt that one day the world would accept him as Barbara” and “Dress To Kill: Phyllis and Audrey had killed before and they knew they would kill again!”

It is also working with puzzle maker Ravensburger on a collection of “adult” puzzles using retro jackets. The puzzles will be launched this December.

The centenary publishing programme will see a collection of 24 short stories (two each month) published with iconic ’80s-style -covers.

The books, which will include Assignment: Seduction and Promised to the Sheikh, are priced at £1.49 and are by top Mills & Boon authors.

“We’ve got some great new photos featuring couples in a clinch, and we’ve got a mix of our best themes of the boss, the tycoon, the wedding and the sheikh,” said retail marketing and sales director Clare Somerville.

All series romances will feature centenary logos on their covers, and M&B will release a 2-in-1 “collectable” centenary series title each month.